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Sun, Nov 08 2009 01:39PM
Feed Your Brain, Part III: Advanced Analytics Well ad:tech saved some of the best for last here at ad:tech New York . In part III of 'Feed Your Brain' two presentations were featured and each explored how advanced analytics can be leveraged to...
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Sun, Oct 25 2009 10:59AM
In my last post, Do you have a primary browser that you use most of the time , I suggested that many people may have a primary browser that they use most of the time and a secondary browser that they use much less frequently. For example, we could use...
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Sun, Oct 18 2009 05:00PM
In my last post, I Like Browser Cookies: What Publishers and Advertisers can learn from Cookie Records , I presented the graph on the right that looked at the number of days that browsers received ads (from our Atlas ad-serving system) in a 91-day period...
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Thu, Oct 01 2009 06:00PM
Microsoft Advertising has exclusively partnered with TrendStream to bring Global Web Index to the marketplace - Thursday night saw its UK launch at the IAB UK Headquarters. The first wave of data canvassed the opinions of 16,000 consumers spanning 16...
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Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
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categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
advertising intelligence,
advertising week 09,
digital marketing,
advertising week,
adweek,
advertising week 2009,
advertisingweek,
lookingglass,
soical media
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Wed, Sep 16 2009 09:07AM
My first post on the need for traditional media metrics for the web drew quite a crowd. There was no shortage of ire expressed in the majority of public responses at the community site, but if you include my inbox, the sentiments were about equal parts...
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Mon, Sep 07 2009 03:10AM
From today, the team formally known as the Atlas Institute will be called the Microsoft Advertising Institute. Lead by Young-Bean Song , the team will continue their great work producing ad effectiveness research, demonstrating thought leadership and...
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Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
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Categories:Advertisers:Learning:Research,
learning,
categories:advertisers:learning,
microsoft advertising,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
omma,
adweek,
iab mixx,
new york,
Announcementsx
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Wed, Jul 15 2009 04:28AM
An active comment thread has sprung up on Young's recent post about branding metrics and the web. One of the topics (Pepsi versus Coke) has recently had some ground-breaking research come out regarding how branding actually works in the brain. This...
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Thu, Mar 26 2009 08:31AM
OK so the photo isn’t of an iceberg! It’s actually a glacier. A glacier in the Þórsmörk valley in Iceland. Last week I was lucky enough to be asked to speak at the Reykjavik Internet Marketing Conference by Kristjan Mar Hauksson...
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seo,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
optimization,
targeting geographic,
targeting demographics,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:seo,
ad categories:advertisers:adcenter:targeting,
seo/ analytics