-
Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
Filed under:
Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
-
Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
Filed under:
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
advertising intelligence,
advertising week 09,
digital marketing,
advertising week,
adweek,
advertising week 2009,
advertisingweek,
lookingglass,
soical media
-
Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
Filed under:
Categories:Advertisers:Learning:Research,
learning,
categories:advertisers:learning,
microsoft advertising,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
omma,
adweek,
iab mixx,
new york,
Announcementsx
-
Tue, Aug 25 2009 06:00AM
Advertisers covet the Fall television season for the opportunities the networks' prime-time lineups give brands to reach their target audiences. What many advertisers may not know is this Fall (and Winter) there is a host of chart toppers that will...
-
Thu, Aug 20 2009 03:00AM
Rollout Brings New Performance Options, Third Party Ad Tracking to Premium On-Deck Carrier Inventory Today we're happy to announce that advertisers now have the option to purchase high quality, premium on-deck display inventory in the Verizon Wireless...
-
Mon, Aug 10 2009 04:14PM
Microsoft Advertising will be taking part in "The Big Ad Gig," a contest where eight contestants will compete for a job at a top ad agency. Here's the latest from the wires: The Big Ad Gig , ( www.thebigadgig.com ) a first ever event will...
-
Wed, Jul 29 2009 10:00PM
Wow…! Based on the readership and responses to my last blog post – I suppose it would be an understatement to say there’s a heated debate brewing in traditional media metrics for the web. Perhaps calling out the naysayers as arrogant...
-
Fri, Jun 26 2009 07:16PM
We’ll have a full wrap up for you next week! Hope you enjoyed the coverage….. Cheers Mel
-
Fri, Jun 12 2009 02:41AM
We’re pleased to announce that Young-Bean Song and his team from the Atlas Institute will be blogging here very soon! Renowned throughout the industry for their Digital Marketing Insights , they defined what we now call Engagement Mapping , a technology...
-
Thu, Mar 12 2009 01:30AM
The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...