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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
Filed under:
Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Tue, Dec 22 2009 04:24AM
These 'highlights of the past year, hopes for the next' blog posts seem to be very popular at the moment, so here's some of mine and thoughts about next year's direction. First up has to be the unveiling of Bing - possibly Microsoft's...
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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
Filed under:
Mobile Advertising,
xbox,
steve ballmer,
cannelions,
in-game advertising,
categories:advertisers:analytics & research,
analytics & research,
display advertising,
bing,
deadliest catch,
adweek,
multi-screen
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Wed, Dec 09 2009 04:16AM
Given the hugely positive reception at AdWeek New York to LookingGlass , we wanted to keep the conversation going here on the Microsoft Advertising Blog . So I caught up with Cindy Chiu who is the Incubation Product manager for the project and asked a...
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Tue, Dec 08 2009 07:51AM
We’re always talking about how integrated marketing is crucial to success in an online/offline world, making sure that you have a consistent message across the multiple platforms and devices your target audience is bound to be interacting with....
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Thu, Dec 03 2009 03:16AM
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you...
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Tue, Nov 24 2009 11:30AM
All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll...
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Wed, Nov 18 2009 08:00PM
Whether I'm at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know I'm reaching my target audience with games advertising." Today we have a number of ways we measure the impact...
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Wed, Nov 18 2009 06:23AM
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available...
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Sun, Nov 08 2009 06:37PM
The recent interest in how luxury brands are capitalising on the benefits of digital may at first seem surprising. In a period of global economic tensions and the subsequent squeeze we've seen in consumer spending across multiple regions, it's...