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Tue, Mar 02 2010 06:17PM
Last Thursday (February 25 th ), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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online advertising,
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Announcementsx,
audience targeting
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Fri, Feb 12 2010 01:25AM
Let's play it simple. Historically, advertisers and agencies have bought display in two different ways: contextual placements and straight performance. Contextual placement buys are a fantastic proxy for reaching your targeted audience in that users...
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Mon, Sep 28 2009 04:00PM
In short, yes! The question is how? How does a brand advertiser recognize the inherent value of network buys that often don't specify the exact location of an ad or guarantee a certain amount of impressions on a specific site? Most importantly, how...
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Mon, Sep 28 2009 03:48AM
Having just got back from Advertising Week in New York, the UK event I’ll be covering tomorrow on Twitter and here on the blog couldn’t have come at a more perfect time! All the ad-talk last week was about digital, and all the excitement was...
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Sun, Sep 20 2009 08:06PM
As our team gears up for event coverage of Advertising Week 2009 , IAB MIXX and OMMA Global , I am looking forward to hearing the best practices for effective audience targeting. There are some marketing fundamentals that I'm sure many of you will...
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Tue, Sep 15 2009 04:12PM
Today we launched our Mobile Behavioral Targeting Solution, which means all of the powerful behavioral targeting options, segments and categories previously only available on our online properties are now available to buyers of our mobile display inventory...