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Fri, Aug 14 2009 08:04AM
As promised in my last post, Cookies - A History Not A Recipe , today I'm going to reveal my favorite cookies, which are -- Browser Cookies. They're different than the cookies that people eat. They're small files that publishers can use to...
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Wed, Jul 29 2009 10:00PM
Wow…! Based on the readership and responses to my last blog post – I suppose it would be an understatement to say there’s a heated debate brewing in traditional media metrics for the web. Perhaps calling out the naysayers as arrogant...
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Thu, Jul 23 2009 05:00PM
Do you like cookies? I do. What's your favorite type of cookie? My second favorite type is chocolate chip. I like big, chewy chocolate chip cookies made with dark chocolate. Specialty's Café has really good chocolate-chip cookies like that...
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Wed, Jul 15 2009 04:28AM
An active comment thread has sprung up on Young's recent post about branding metrics and the web. One of the topics (Pepsi versus Coke) has recently had some ground-breaking research come out regarding how branding actually works in the brain. This...
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Mon, Jul 13 2009 07:48AM
Since the publication of my research piece, the “ Long Road to Conversion: The Digital Purchase Funnel ” earlier this year, clients have been asking the institute if we could get them a purchase funnel for their industry. In many cases it...
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Mon, Jul 06 2009 02:33AM
Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels. Both are multivariate...
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Tue, Jun 23 2009 10:09AM
The measure of "view-through conversions" (VBC) have been controversial since their invention. They capture instances of a user seeing the advertiser's ad, not clicking, but subsequently visiting, and registering or purchasing from the advertiser's...
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Wed, Jun 17 2009 01:00AM
Hello Microsoft Advertising Community, and hello World! We at the Atlas Institute have long been asked to extend our research and conversations in a blog. I have to admit, the idea of blogging came with a good dose of trepidation, scepticism and sheer...