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Fri, Jun 27 2008 03:03PM
Yesterday I wrote a post on the adCenter Blog for Advertisers which included some presentations and documents about Search & Display Research and adChamps Europe 2008 . Now we believe it's crucial to provide our customers with as much information...
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Mon, Jun 16 2008 09:22AM
You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your...
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Tue, May 13 2008 09:19PM
I caught up with Jim Sterne at the eMetrics Summit last week in San Francisco and asked him how the conference got started and who it is aimed at. I then asked about the buzzwords I'd been hearing about - "segmentation" & "actionability"...
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Sun, Apr 13 2008 05:25PM
One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience. At Search Marketing World in Dublin a couple...
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Wed, Apr 09 2008 11:38AM
A few weeks ago, on a typically dark and rainy day in Seattle, I bumped into Ian Thomas , Microsoft's Director of Customer Intelligence. He kindly agreed to have a chat about web analytics for the adCenter Analytics Blog . In this interview, Ian takes...