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Tue, Mar 09 2010 08:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
Filed under:
Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Tue, Dec 22 2009 04:24AM
These 'highlights of the past year, hopes for the next' blog posts seem to be very popular at the moment, so here's some of mine and thoughts about next year's direction. First up has to be the unveiling of Bing - possibly Microsoft's...
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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
Filed under:
Mobile Advertising,
xbox,
steve ballmer,
cannelions,
in-game advertising,
categories:advertisers:analytics & research,
analytics & research,
display advertising,
bing,
deadliest catch,
adweek,
multi-screen
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Wed, Dec 09 2009 04:16AM
Given the hugely positive reception at AdWeek New York to LookingGlass , we wanted to keep the conversation going here on the Microsoft Advertising Blog . So I caught up with Cindy Chiu who is the Incubation Product manager for the project and asked a...
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Tue, Dec 08 2009 07:51AM
We’re always talking about how integrated marketing is crucial to success in an online/offline world, making sure that you have a consistent message across the multiple platforms and devices your target audience is bound to be interacting with....
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Thu, Dec 03 2009 03:16AM
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you...
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Tue, Nov 24 2009 11:30AM
All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll...
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Tue, Nov 24 2009 07:30AM
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth...