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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
Filed under:
Mobile Advertising,
xbox,
steve ballmer,
cannelions,
in-game advertising,
categories:advertisers:analytics & research,
analytics & research,
display advertising,
bing,
deadliest catch,
adweek,
multi-screen
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Wed, Dec 09 2009 04:16AM
Given the hugely positive reception at AdWeek New York to LookingGlass , we wanted to keep the conversation going here on the Microsoft Advertising Blog . So I caught up with Cindy Chiu who is the Incubation Product manager for the project and asked a...
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Thu, Oct 22 2009 04:59AM
Around a month ago, I had the great privilege to moderate a panel with 5 of the best creative minds in Digital during Ad Week . Largely because I hate watching and listening to myself, I’ve been hesitant to review the video my team posted…but I broke...
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Mon, Oct 12 2009 05:34PM
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24...
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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Thu, Sep 24 2009 04:16PM
Quote of the week during adweek for me: “ That dude uses data the way a drunk uses a lamp post. For support rather than illumination.” and also a fitting recap of the week in many ways. Always good to reflect a bit post adweek on what happened...
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Thu, Sep 24 2009 11:44AM
Microsoft Advertising’s VP of US Sales, Robin Domeniconi, presents Social Networking 2.0: Brands Get Into the Game at AdWeek 09. She’s joined on stage by Erin Matts from OMD and Microsoft Windows social media chief, Marty Collins, for discussion about...
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Thu, Sep 24 2009 11:32AM
"American Idol" has finally met its future "Mad Men" (and two women in this case). Four lucky winners were announced a few hours ago at the New York Times building where a panel of respected judges watched ad pitches from eight finalists...
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Wed, Sep 23 2009 06:05PM
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute...
Filed under:
categories:advertisers:features,
categories:advertisers:learning,
research & analysis,
online advertising,
online video,
search and display,
omma,
adweek,
iab mixx,
advertising week 2009,
ommaglobal
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Wed, Sep 23 2009 05:32PM
Now if you’re not been here in New York for Ad Week, you may not know that a lot of the buzz has been about Yusuf Mehdi’s awesome presentation that I wrote about on Monday . Described as “spectacular” by Randall Rothenberg, President and Chief Executive...