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Mon, Oct 12 2009 05:34PM
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24...
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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Thu, Sep 24 2009 11:32AM
"American Idol" has finally met its future "Mad Men" (and two women in this case). Four lucky winners were announced a few hours ago at the New York Times building where a panel of respected judges watched ad pitches from eight finalists...
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Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
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Wed, Sep 23 2009 09:24AM
Today, I had the opportunity to sit in and listen to a presentation given to AWNY (Advertising Women of New York) by Rosemarie Ryan from JWT. I knew the topic was Bing, but was not quite sure what to expect. Rosemarie gave us her (agency) perspective...
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Tue, Sep 22 2009 02:19PM
Today's session with MSFT CVP Scott Howe and Mike Benson, VP of Marketing for ABC's Entertainment Group addressed the future of digital marketing and highlighted Mike Benson's ABC digital marketing campaign with FlashForward. FlashForward...
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Tue, Sep 22 2009 10:09AM
The news about the Facebook and Nielsen Online partnership have already hit the press, but I wanted to share with you some interesting stats about the Facebook user base and what it might mean for advertisers, from the Facebook: Knowing is Better session...
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Tue, Sep 22 2009 09:39AM
In today's times where many industries are falling apart and consumers are rapidly changing their media consumption patterns, advertisers must continuously focus on building and maintaining trust. Trust needs to be developed with many constituencies...
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Tue, Sep 22 2009 05:54AM
Life used to be easy when it was all about the click. Now we have to understand how our behavioral campaign data blends with the brand studies and then we must understand the impact of our campaign in relation to brand building or brand deterioration...
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Mon, Sep 21 2009 01:26PM
This morning at OMMA Global New York , Scott Monty, Global Digital & Multimedia Communications Manager of the Ford Motor Company shared how Ford set out to be the most social automotive brand in 3 years and how they did it in only 6 months. First...