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Thu, Oct 22 2009 04:59AM
Around a month ago, I had the great privilege to moderate a panel with 5 of the best creative minds in Digital during Ad Week . Largely because I hate watching and listening to myself, I’ve been hesitant to review the video my team posted…but I broke...
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Mon, Oct 12 2009 05:34PM
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24...
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Fri, Sep 25 2009 10:20AM
At the IAB MIXX in-game advertising session, Don Reilley picked the brain of Dario Raciti, Director of Ignition Factory at OMD. Dario shared that Nissan had seen a large lift in brand recognition – a direct result of in-game advertising. What was core...
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Thu, Sep 24 2009 04:16PM
Quote of the week during adweek for me: “ That dude uses data the way a drunk uses a lamp post. For support rather than illumination.” and also a fitting recap of the week in many ways. Always good to reflect a bit post adweek on what happened...
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Thu, Sep 24 2009 11:32AM
"American Idol" has finally met its future "Mad Men" (and two women in this case). Four lucky winners were announced a few hours ago at the New York Times building where a panel of respected judges watched ad pitches from eight finalists...
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Wed, Sep 23 2009 06:05PM
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute...
Filed under:
categories:advertisers:features,
categories:advertisers:learning,
research & analysis,
online advertising,
online video,
search and display,
omma,
adweek,
iab mixx,
advertising week 2009,
ommaglobal
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Wed, Sep 23 2009 05:32PM
Now if you’re not been here in New York for Ad Week, you may not know that a lot of the buzz has been about Yusuf Mehdi’s awesome presentation that I wrote about on Monday . Described as “spectacular” by Randall Rothenberg, President and Chief Executive...
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Wed, Sep 23 2009 11:33PM
Our marketing director Eric Opel managed to catch 6 minutes with Mark Cuban after his session here at AdWeek in NY. In this 6 minute video Mark, Chairman of HDNet and owner of the Dallas Mavericks, talks about his take on the future of digital media!...
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Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
Filed under:
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
advertising intelligence,
advertising week 09,
digital marketing,
advertising week,
adweek,
advertising week 2009,
advertisingweek,
lookingglass,
soical media
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Wed, Sep 23 2009 09:24AM
Today, I had the opportunity to sit in and listen to a presentation given to AWNY (Advertising Women of New York) by Rosemarie Ryan from JWT. I knew the topic was Bing, but was not quite sure what to expect. Rosemarie gave us her (agency) perspective...