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Sun, Nov 08 2009 01:39PM
Feed Your Brain, Part III: Advanced Analytics Well ad:tech saved some of the best for last here at ad:tech New York . In part III of 'Feed Your Brain' two presentations were featured and each explored how advanced analytics can be leveraged to...
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Sun, Nov 08 2009 10:57AM
Well, its the last day of ad:tech New York and its time for brain overload otherwise known as the 1st of a 3 part " Feed Your Brain " series. Data is everywhere and it is quickly becoming the game-changer that enables companies to generate value...
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Fri, Nov 06 2009 07:52PM
The fifth "Master Class Workshops" session at ad:tech on Wednesday, " 15 Ways to Grow Your Audience ," was a very insightful session focusing on how blogs and sites can use the experiences and strategies of three expert panelists to...
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Fri, Nov 06 2009 11:05AM
Moritz Loew, Sr Director of Sales for MSNBC & senior leaders from Yahoo! , Hill Holiday , Eyeblaster discussed the current state of display advertising at ad:tech in new York this week. The current state seems to be missing a way of effectively communicating...
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Fri, Nov 06 2009 06:57PM
Ad Tech is an incredible resource not only for those looking to connect with old friends and those looking to lose a handful of business cards at networking events, but for nuggets like yesterday's session: The Silent Click: How Online Advertising...
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Fri, Nov 06 2009 02:28AM
At 12pm on Thursday amidst tweeters, bloggers, and marketers, I found myself at the adTech New York Digital Media Strategy session called Digital Branding: Measuring the Effectiveness of Online Brand Advertising. The speakers at this session included...
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Fri, Nov 06 2009 12:45AM
Our very own Sumit Shukla took time out yesterday from our New York Office to see Esco Strong from the Microsoft Advertising Institute talk at ad:tech on The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard. Afterwards...
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Wed, Nov 04 2009 10:55PM
The 2nd session at ad:tech, The State of the Industry , involved media and publisher executives from MTV, AOL, Comcast and Publicis discussing the recession and its impact on media and advertising. Despite the recession, the Interactive Advertising Bureau...
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Tue, Oct 27 2009 10:56AM
Hot on the heels of Ad Week last month, Microsoft Advertising speakers are back in NYC for the ad:tech Conference at the Javits Convention Center ! From the 4th-6th of November, you can catch our team talking about subjects as wide and varied as content...
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Thu, Oct 01 2009 12:58PM
This week, the Internet Advertising Bureau (IAB) published the latest figures about digital media spend in the UK. This research, published by the IAB in partnership with PricewaterhouseCoopers and the World Advertising Research Centre, shows that the...