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Wed, Sep 24 2008 03:58AM
With the latest beta release of adCenter Analytics we introduced the dashboard view . This customizable visualization gives you a snapshot of your sites traffic including top pages, keywords and referring websites. Today’s tip shows you how to do...
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Mon, Jul 14 2008 02:00AM
The adCenter Analytics Beta has been live for over 6 months now. As we continue to onboard new customers and add new features, we’ve had a lot of great feedback and interest from developers wanting to code against the product as they have been doing through...
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Tue, Jul 08 2008 07:31PM
Today we're asking for your feedback on adCenter Analytics . Our product and engineering teams are busy adding new features to be released in the coming months, but we'd like to know what you think of the tool as it stands today. We're interested...
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Fri, Jun 27 2008 03:03PM
Yesterday I wrote a post on the adCenter Blog for Advertisers which included some presentations and documents about Search & Display Research and adChamps Europe 2008 . Now we believe it's crucial to provide our customers with as much information...
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Mon, Jun 16 2008 09:22AM
You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your...
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Fri, Jun 06 2008 04:53PM
Running reports for given date ranges in adCenter Analytics is easy. But how do you know if you're meeting your site's goals if you can't say - measure this week's traffic against last week's? We've made it very easy for site owners...
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Wed, May 21 2008 05:41PM
One success metric to judge a good website by is whether visitors come back for more. Assuming that your offering is designed for repeat traffic, then knowing how many users return and how often is useful in understanding how well your content is engaging...
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Fri, May 02 2008 01:14AM
If you’re running numerous advertising campaigns over various media and channels, it can be very difficult to extract and aggregate the relevant data necessary to construct a good view of your spending, the media mix, and the performance of campaigns...
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Wed, Apr 09 2008 11:38AM
A few weeks ago, on a typically dark and rainy day in Seattle, I bumped into Ian Thomas , Microsoft's Director of Customer Intelligence. He kindly agreed to have a chat about web analytics for the adCenter Analytics Blog . In this interview, Ian takes...