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Mon, Jul 13 2009 07:48AM
Since the publication of my research piece, the “ Long Road to Conversion: The Digital Purchase Funnel ” earlier this year, clients have been asking the institute if we could get them a purchase funnel for their industry. In many cases it...
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Mon, Aug 04 2008 06:35AM
We're very aware that not everyone who's using adCenter Analytics or reading this Web Analytics Blog is necessarily interested in online advertising. We’ve made a conscious to make sure the content here is not too advertising-heavy as there’s...
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Thu, Jul 31 2008 02:15PM
We hope you’ve had a chance to take a look at the analytics beta refresh that went live over the weekend. As promised, this is the first of a series of posts take a deep dive look at some of the new features. My Dashboard The new dashboard feature is...
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Fri, Jun 20 2008 03:00PM
We held an event here in London last week called adChamps. I’ll do a write up over on the adCenter Blog for Advertisers at a later date, but the idea behind the conference was to give our advertisers a voice. We gave them an opportunity to meet developers...
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Fri, Jun 06 2008 04:53PM
Running reports for given date ranges in adCenter Analytics is easy. But how do you know if you're meeting your site's goals if you can't say - measure this week's traffic against last week's? We've made it very easy for site owners...
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Wed, May 21 2008 05:41PM
One success metric to judge a good website by is whether visitors come back for more. Assuming that your offering is designed for repeat traffic, then knowing how many users return and how often is useful in understanding how well your content is engaging...
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Fri, Apr 25 2008 01:25PM
Late last year we did some research in the small business community in the UK. The research which questioned 400 UK SMBs, revealed 62% of small businesses are not investing in search engine marketing. 44% of SMBs not doing search marketing think it is...
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Wed, Mar 19 2008 09:43AM
I’m at the Search Engine Strategies 2008 conference in New York, working the Microsoft booth, meeting customers, spreading the word about adCenterCommunity.com and going to as many of the sessions as I can. For any of your not familiar with the...
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Thu, Mar 13 2008 08:18PM
Web analytics has become something of a buzz word. You overhear mention of it on street corners, at parties, in the bathrooms of fashionable restaurants. Trend setters refer to it in stage whispers. Why? What does it matter? If you’re paying for...
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Wed, Mar 12 2008 06:03PM
With the recent upgrade to adCenter Analytics , it makes sense for us to help you get the best out of the product by providing you with some online tutorials and webinars. Well in the next couple of months we’ll be doing just that, but I wanted...