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Tue, Mar 02 2010 06:30AM
Is this the year of mobile? That’s a question I’ve been asked every year since I joined Microsoft in 2005. And while I’m not a medium, what I will say is that the increasing use of mobile phones for everyday tasks like surfing the web...
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Fri, Dec 18 2009 12:48AM
We’re often drawing advertisers’ attention to rich, engaging digital executions like the Pepsi Max and Ford Play it 4-Ward campaigns and today's homepage takeover of MSN UK for the movie Avatar is yet another great example, except this...
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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
Filed under:
Mobile Advertising,
xbox,
steve ballmer,
cannelions,
in-game advertising,
categories:advertisers:analytics & research,
analytics & research,
display advertising,
bing,
deadliest catch,
adweek,
multi-screen
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Wed, Nov 25 2009 12:00PM
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions...
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Mon, Nov 23 2009 10:00AM
Earlier in the month we rolled out "Microsoft Mobile Marketplaces," a new mobile ad product that illustrates the performance advantage gained by combining the power of mobile search and display. We launched the Marketplace to a select group...
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Sun, Nov 08 2009 10:57AM
Well, its the last day of ad:tech New York and its time for brain overload otherwise known as the 1st of a 3 part " Feed Your Brain " series. Data is everywhere and it is quickly becoming the game-changer that enables companies to generate value...
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Fri, Oct 09 2009 06:51AM
Well if you haven’t heard by now, Microsoft launched the Windows Phone this week. The team have been busy at work on the next version of our mobile operating platform and unveiled 6.5 on Tuesday , launching on 30 new handsets in 20 different countries...
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Tue, Sep 22 2009 02:19PM
Today's session with MSFT CVP Scott Howe and Mike Benson, VP of Marketing for ABC's Entertainment Group addressed the future of digital marketing and highlighted Mike Benson's ABC digital marketing campaign with FlashForward. FlashForward...
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Tue, Sep 22 2009 12:23PM
Today, Publicis Groupe Phonevalley and Microsoft Mobile Advertising launched a Mobile Advertising alliance. I strongly believe this partnership will allow us to deliver together improved consumer experience and bring more value to advertisers. Phonevalley...
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Tue, Sep 22 2009 07:57AM
In the afternoon of Day 1, I attended Mobile Search - The New Here and Now for Marketing at the OMMA Expo 2009. The conversation started with the topic of how mobile search has evolved, from handsets to operating systems to browsers. Then the topic shifted...