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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Wed, Oct 07 2009 10:49AM
As one of the consequences of the challenging economic climate we're all experiencing right now, we've all been tasked with reevaluating the value of advertising - not just digital, but as a whole. Whether this manifests itself in terms of lower...
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Fri, May 08 2009 01:52PM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Wed, Feb 11 2009 08:00AM
I recently wrote a post titled Search Marketing is Hard . In that post I argued that search advertising was especially hard for small business; it requires a paradigm shift from marketing by fiat and intuition, often dictated by the highest paid opinion...