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Mon, Mar 02 2009 05:43AM
And Why They Never Will Why don’t the numbers from adCenter and my web analytics match? It’s a common question. The underlying assumption, and anxiety, is that if the numbers don’t match, one of them must be wrong. After all, 2+2=4 no matter who’s reporting...
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Thu, Aug 28 2008 03:55AM
One common misconception many website owners have is that people enter their site via the front door. The homepage is probably your main entry point by design and may have some welcome message outlining what the site is about and what users may find if...
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Sat, Aug 09 2008 06:49PM
When the treemap was first introduced to adCenter Analytics Beta (it was called Project Gatineau back then), I didn't see the value. Using the size of a rectangle as a visual cue to the importance of a page ranked by page views, entries, exits, or...
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Fri, Apr 11 2008 12:46AM
Digital advertising—whether via search engine advertising, email marketing, display ads, web sites, whatever—is about relevance. It's about matching your message to the intent of your audience. If you understand this one bit—if you truly, totally...