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Tue, Apr 21 2009 05:36PM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:Analytics & Research:Getting Started,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:Learning:Research,
Categories:Advertisers:Learning:Getting Started,
features,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research
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Mon, Mar 02 2009 05:43AM
And Why They Never Will Why don’t the numbers from adCenter and my web analytics match? It’s a common question. The underlying assumption, and anxiety, is that if the numbers don’t match, one of them must be wrong. After all, 2+2=4 no matter who’s reporting...
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Tue, Jan 06 2009 11:01AM
So we have all started the new year with the knowledge that it’s going to be a tough one! The global economic downturn has almost certainly affected us all both personally and professionally in some way. Last year we got some great reactions to...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Support,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:adCenter:Optimization,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:support
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Sun, Nov 16 2008 08:04PM
"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
jim sterne,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics
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Thu, Nov 13 2008 04:57AM
I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation...
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Mon, Nov 10 2008 01:29PM
We’re pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Announcements,
bryan eisenberg,
vaness fox,
jim sterne,
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
categories:advertisers:analytics & research:tips and tricks,
Announcementsx
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Fri, Oct 31 2008 12:01PM
As Mel Carson recently reported in his announcement of the adCenter Analytics Beta refresh , adCenter Analytics plans to adopt Microsoft Silverlight for some parts of the UI. The first Silverlight features have now been released, so you can try them for...
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Mon, Oct 27 2008 02:34PM
adCenter customers across the globe will have noticed some changes to the user interface as they signed in after the weekend. Carolyn has started a three part series on what the upgrade means for PPC marketers on the adCenter Blog for Advertisers. But...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Announcements,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
categories:advertisers:analytics & research:tips and tricks,
Announcementsx
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Mon, Oct 20 2008 03:01PM
I spoke at the NMA Live conference recently about how to navigate the credit crunch through online marketing. The first presentation was delivered by Tim Davis of Billetts – a marketing analytics company based in London. It was of particular interest...
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Sat, Aug 23 2008 03:41AM
Chatting about data and analytics at SES San Jose with Bryan Eisenberg this week, we hit on an analogy that I believe helps to explain how important web analytics and online marketing optimisation is. Thinking about your web site as a piece of theatre...