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Thu, Nov 13 2008 04:57AM
I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation...
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Fri, May 02 2008 01:14AM
If you’re running numerous advertising campaigns over various media and channels, it can be very difficult to extract and aggregate the relevant data necessary to construct a good view of your spending, the media mix, and the performance of campaigns...
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Tue, Apr 01 2008 05:31PM
On Tuesday, Mel wrote about how easy it is to get set up with adCenter Analytics . When creating a new profile, he mentioned that you have the choice between manually inserting the tracking script or automating the process. This latter option can help...