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Tue, Jan 06 2009 11:01AM
So we have all started the new year with the knowledge that it’s going to be a tough one! The global economic downturn has almost certainly affected us all both personally and professionally in some way. Last year we got some great reactions to...
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Analytics & Research,
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categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
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Mon, Oct 20 2008 03:01PM
I spoke at the NMA Live conference recently about how to navigate the credit crunch through online marketing. The first presentation was delivered by Tim Davis of Billetts – a marketing analytics company based in London. It was of particular interest...
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Tue, May 06 2008 02:57AM
I’m at the eMetrics Summit here in San Francisco and it’s struck me how passionate people here are about data. But it isn’t any ordinary data they’re passionate about reflecting on. It’s data that they manage to put some sort of context around. Context...
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Fri, Apr 25 2008 01:25PM
Late last year we did some research in the small business community in the UK. The research which questioned 400 UK SMBs, revealed 62% of small businesses are not investing in search engine marketing. 44% of SMBs not doing search marketing think it is...