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Tue, Apr 21 2009 05:36PM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:Analytics & Research:Getting Started,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:Learning:Research,
Categories:Advertisers:Learning:Getting Started,
features,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research
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Mon, Mar 16 2009 12:04AM
You have a web analytics tool. You’re generating cubes of data, reams of reports. There are so many things you could change on your site, so many tests you could run that you’re paralyzed by indecision, a deer in the headlights. More likely, it’s your...
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Mon, Mar 02 2009 05:43AM
And Why They Never Will Why don’t the numbers from adCenter and my web analytics match? It’s a common question. The underlying assumption, and anxiety, is that if the numbers don’t match, one of them must be wrong. After all, 2+2=4 no matter who’s reporting...
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Tue, Jan 06 2009 11:01AM
So we have all started the new year with the knowledge that it’s going to be a tough one! The global economic downturn has almost certainly affected us all both personally and professionally in some way. Last year we got some great reactions to...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Support,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
Categories:Advertisers:adCenter:Optimization,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics,
categories:advertisers:analytics & research:support
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Sun, Nov 16 2008 08:04PM
"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
jim sterne,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research,
optimization,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:tips and tricks,
seo/ analytics
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Thu, Nov 13 2008 04:57AM
I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation...
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Mon, Oct 27 2008 02:34PM
adCenter customers across the globe will have noticed some changes to the user interface as they signed in after the weekend. Carolyn has started a three part series on what the upgrade means for PPC marketers on the adCenter Blog for Advertisers. But...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Announcements,
Categories:Advertisers:Analytics & Research:Reporting and optimization,
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
categories:advertisers:analytics & research:tips and tricks,
Announcementsx
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Mon, Oct 20 2008 03:01PM
I spoke at the NMA Live conference recently about how to navigate the credit crunch through online marketing. The first presentation was delivered by Tim Davis of Billetts – a marketing analytics company based in London. It was of particular interest...
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Thu, Aug 28 2008 03:55AM
One common misconception many website owners have is that people enter their site via the front door. The homepage is probably your main entry point by design and may have some welcome message outlining what the site is about and what users may find if...
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Wed, Aug 20 2008 05:03AM
It's 80 degrees and sunny in San Jose and I'm inside the McEnery Convention Center at Search Engine Strategies ! But that's OK because I've just been sitting in a session on Measuring Success in a 2.0 World! As the web gets more divergent...