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Mon, Mar 16 2009 12:04AM
You have a web analytics tool. You’re generating cubes of data, reams of reports. There are so many things you could change on your site, so many tests you could run that you’re paralyzed by indecision, a deer in the headlights. More likely, it’s your...
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Mon, Mar 02 2009 05:43AM
And Why They Never Will Why don’t the numbers from adCenter and my web analytics match? It’s a common question. The underlying assumption, and anxiety, is that if the numbers don’t match, one of them must be wrong. After all, 2+2=4 no matter who’s reporting...