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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
Filed under:
Categories:Advertisers:Learning:ROI,
categories:advertisers:learning,
optimization,
microsoft advertising,
online reasearch,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
online advertising,
digital marketing,
omma,
behavioral targeting,
nielsen,
brand advertising,
online branding,
comscore,
value proposition,
Announcementsx,
audience targeting
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Fri, Jan 15 2010 01:55AM
comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before. comScore...
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Wed, Nov 18 2009 06:23AM
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available...
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Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
Filed under:
Categories:Advertisers:Learning:Research,
learning,
categories:advertisers:learning,
microsoft advertising,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
analytics & research,
categories:advertisers:analytics & research:announcements,
omma,
adweek,
iab mixx,
new york,
Announcementsx
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Tue, Aug 25 2009 06:00AM
Advertisers covet the Fall television season for the opportunities the networks' prime-time lineups give brands to reach their target audiences. What many advertisers may not know is this Fall (and Winter) there is a host of chart toppers that will...
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Mon, Aug 10 2009 04:14PM
Microsoft Advertising will be taking part in "The Big Ad Gig," a contest where eight contestants will compete for a job at a top ad agency. Here's the latest from the wires: The Big Ad Gig , ( www.thebigadgig.com ) a first ever event will...
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Thu, Mar 12 2009 01:30AM
The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...
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Mon, Nov 10 2008 01:29PM
We’re pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa...
Filed under:
Categories:Advertisers:Analytics & Research:Tips and Tricks,
Categories:Advertisers:Analytics & Research:Announcements,
bryan eisenberg,
vaness fox,
jim sterne,
categories:advertisers:Analytics & Research,
Analytics & Research,
categories:advertisers:analytics & research,
analytics & research,
categories:advertisers:analytics & research:announcements,
categories:advertisers:analytics & research:tips and tricks,
Announcementsx