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Mon, Oct 12 2009 05:34PM
You may remember I interviewed Darren last month about his presentation at OMMA Global in New York. Well we’ve managed to get our hands on the video of his session. Entitled "Harnessing New Digital Tools to Fuel Your Marketing Plans", the 24...
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Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
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advertising intelligence,
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advertisingweek,
lookingglass,
soical media
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Tue, Aug 25 2009 06:00AM
Advertisers covet the Fall television season for the opportunities the networks' prime-time lineups give brands to reach their target audiences. What many advertisers may not know is this Fall (and Winter) there is a host of chart toppers that will...
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Mon, Aug 10 2009 04:14PM
Microsoft Advertising will be taking part in "The Big Ad Gig," a contest where eight contestants will compete for a job at a top ad agency. Here's the latest from the wires: The Big Ad Gig , ( www.thebigadgig.com ) a first ever event will...
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Tue, Jul 28 2009 09:55AM
Clix Marketing's David Szetela has interviewed our own Mel Carson on WebmasterRadio's PPC Rockstars . Some of the topics David and Mel discuss include: -- The evolution of the Microsoft Advertising Community Team - reliving the old days... --...
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Wed, Jun 24 2009 01:14PM
Billed as “The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World”, Matt Creamer, Senior Editor at Advertising Age ,has just led a veritable panel of creativati in the Debussy Theatre here in Cannes. If there’s...
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Fri, Jun 12 2009 02:41AM
We’re pleased to announce that Young-Bean Song and his team from the Atlas Institute will be blogging here very soon! Renowned throughout the industry for their Digital Marketing Insights , they defined what we now call Engagement Mapping , a technology...
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Mon, Jun 08 2009 08:40AM
There is no question it's been a rough go for the industry lately and we've had to show moderation at Cannes this year, but I still feel strongly that the IAF and our sponsorship bring together the top talent in the industry for an important get...
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Tue, Apr 21 2009 05:36PM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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features,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:Analytics & Research,
Analytics & Research
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Mon, Mar 16 2009 12:04AM
You have a web analytics tool. You’re generating cubes of data, reams of reports. There are so many things you could change on your site, so many tests you could run that you’re paralyzed by indecision, a deer in the headlights. More likely, it’s your...