Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week, I wanted to showcase another innovative use of technology to reach audiences while they play games online.
Targeting 15-34 year old male demographic, the advertising agency Carat recently worked with Microsoft Advertising to display ads inside the Pro Evo Soccer 10 game to inform gamers when ESPN would be screening their live coverage.
Advertising in games is a growing industry as JJ Richards, the GM for Massive, wrote last October.
If you want to learn more, check out all our posts about games advertising and find more information on how to reach millions of gamers on our advertising site.
Cheers
Mel
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