Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform.
In true “One Microsoft” style, Microsoft Advertising in the UK has worked with the Silverlight team and specialist agency Metia, to bring a truly unique campaign for EA Games to the online masses.
The launch of Mass Effect 2 was thought to be the perfect opportunity for such a hi-spec, hi-def execution which uses Silverlight’s Smooth Streaming and Deep Zoom technology to let users interact, drill down and zoom into the content and watch HD video seamlessly.
As advertising gets more sophisticated, the demands of brands and agencies continue to push the boundaries of digital, insisting that technology keeps pace with the ever-growing desire of consumers to interact and be involved.
Last month, I blogged about our campaign for the 3D movie Avatar on MSN, and the need for marketers to think multi-screen in their approach to digital.
We believe this EA campaign demonstrates just how technology can be used to, not only resonate across devices, but make those experiences, deeper, richer and more immersive.
The campaign will run on the MSN UK homepage on Saturday as well, so check it and let us know your thoughts.
View the ad here!
Cheers
Mel
Subscribe & Follow us on Twitter & our Facebook Page