So this is what writing a blog feels like :-)

The Who (as in "who the heck are you?")

My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible for the creative output of original content & experiences brought on behalf of brands for the Microsoft audience.

I help facilitate the ideation and creation of industry leading branded experiences that are consumed by millions via the Microsoft network and platforms. Working closely with Brands and Agencies, we look to to engage audiences in a more relevant way by delivering quality content on their behalf.

For the last 6 years I've been helping to grow a team of talented individuals consisting of designers, UX researchers, and technologists in efforts to help navigate the ever changing landscape of digital advertising.

In addition, we partner closely with internal Microsoft product teams to better understand new ways to marry technology, brand & audience.

The What (as in "what are you doing here?")

I'll be looking to help spread some creative love.

One aspect of my role is to scour the "inter-webs" looking for creative experiences that excite both consumers and advertisers alike. I primarily look for what inspires.

Posts will showcase a range from the extremely smart, to the extremely cool - hopefully all will engage and encourage you take a few minutes away from your busy schedule to explore, inspire and learn.

First Up

Myspace music has stepped-up with a very creative use of Facebook connect.

Fanvideo invites user to "join the video" simply by connecting to Facebook, then creating a mash-up of their favorite artists. I would say more but it's best to see it for yourself. My favorite. 50cent.

Check back soon. More on the way.

Thanks

Jeremy