Today we conducted a webinar, 5 Things Every Marketer Should Measure, focusing on a pilot study we conducted last year comparing the impact and effectiveness on Xbox LIVE to the impact and effectiveness of traditional video and television ads. 

The results showed there was more time spent, better ad recall, and higher levels of emotional and cognitive response in association with the Xbox LIVE campaigns than with traditional TV executions.  But more important than the result is the methodology. 

By combining survey data and behavioral data with biosensory measures, we believe we've found a compelling way to measure advertising impact and compare engagement cross media.  It's important work that could help all marketers make the most of their media mix.

The subject attracted considerable media attention when we first released the results last month. 

If you'd like to know more,  you can download a whitepaper on the subject, Cracking the Code on Cross Media Engagement, or you can register to watch today's webinar 5 Things Every Marketer Should Measure on demand.  

As I told webinar attendees this morning, this subject matter is near and dear to my heart and is quite possibly among the most important work I have done as a marketer; it has tremendous potential to truly change the game!