comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09.
The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before.
comScore senior vice president Jeff Hackett said, “Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population. Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”
Our network provides a number of online targeting options that really help marketers laser in on their desired audience, eliminating wasted impressions and improving ROI.
Only last week we blogged about the HyperTargeting sessions at CES in Las Vegas and the power of using this kind of technology to get your message to the right audience across multiple screens.
Next week, we’ll grab an interview with the team to discover what they put the impressive growth down to and bring your some details on the options available and why they work.
Check out more on our advertising site – Microsoft Media Network.
Cheers
Mel
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