Update: We’ve just posted the discussions with Pepsi, Boondoggle & Europcar as well!
As promised here are the 1st three snapshot presentation videos from Imagine 09 – the Digital Conference we held in London last week.
Dreamtelligence
Martin Raymond, Co-founder, The Future Laboratory
Barack Obama describes it as the 'audacity of hope', innovators, planners, academics and authors are referring to it as Dreamtelligence, a new vital and visionary way to use play, fantasy, dream- thinking and innovation to kickstart ideas and stimulate consumer engagement. Martin unpacks the trends and outlines what dreamtelligence means to digital business amidst the continued growth of a content-savvy consumer.
Living in the Age of Turbulance
Anna Kirah, Partner, CPH Design
Anna explores how advertisers can flourish in the new Age of Turbulence by understanding the needs of people in their everyday and not so everyday lives. This is the age where people's values, their needs and their desires change abruptly, and where people no longer view their 'digital' and 'real' lives as separate.
Reflecting on the impact people have on technology, as well as the impact technology has on people, Anna will introduce 'BIG SISTER', a concept where benevolent, caring, technology guides you through the Age of Turbulence with seamless convergence.
The Long Nose of Innovation
Bill Buxton, Principal Microsoft Researcher
Hear Bill Buxton share his vision for 'The Long Nose of Innovation' addressing the impact of future technologies on advertisers and marketers.
More on the way….
Thanks
Mel