With the latest beta release of adCenter Analytics we introduced the dashboard view.

This customizable visualization gives you a snapshot of your sites traffic including top pages, keywords and referring websites.

Today’s tip shows you how to do a quick comparison of metrics by day, week or month for the previous period.

After logging into adCenter expand the dashboard to expose the calendar view.

To assess any difference by day, just click to select the date you want to compare.

You’ll see in the dashboard’s Traffic Summary a quick indication of how well the days compare. Obviously something to investigate here with such a large drop in day-to-day traffic.

To compare the previous month, select the month you want to compare.

The dashboard’s Traffic Summary show this sites traffic is holding steady.

Let us know what you think about this feature and if you want us to blog about any other aspect of adCenter Analytics.