One of the best things about attending search marketing conferences, is the opportunity to get up close and personal with the speakers and moderators who are always willing to impart their wisdom and experience.
At Search Marketing World in Dublin a couple of weeks ago, Vanessa Fox kindly agreed to have a chat for 10 minutes (in a very noisy corridor) about search engine optimisation (SEO) and analytics, and how marketers can use analytics to inform decisions they make about what and how to optimise.
Vanessa is Entrepreneur in Residence at Ignition and is features editor at Search Engine Land.