Microsoft Advertising blog

Unlocking the power and potential of generative AI for advertisers and publishers

Demystify and Advocate for IAB/MRC Retail Media Measurement Guidelines

How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security

The cricket season game plan for advertisers

In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic

Upgrading native campaigns to enhanced CPC

Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.

Max conversion value for search and other updates for April

Maximize Conversion Value is a bid strategy that focuses on optimizing high-value conversions and the total sales value of your campaign.

2024 Microsoft Advertising Global Partner Award winners

The Microsoft Advertising Global Partner Awards recognize the outstanding work of our valued Agency, Channel, and Technology Partners.