Microsoft Advertising Blog

Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange

posted Thu, Sep 16 2010

by Raj Kapoor - MSFT

10 comments

This is a popular post! If you want to speak to someone about the Microsoft Ad Exchange, we invite you to Contact Us.

Today, Microsoft Advertising is launching our Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile. The release of these innovative platforms is designed to enable display ad serving for Windows Phone 7 applications and deliver tangible benefits to many key industry stakeholders.

With this launch, Windows Phone 7 app developers can maximize their mobile ad revenue by leveraging the industry’s first real-time bidded Mobile Ad Exchange, our superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force –as well as the large-scale adCenter marketplace. Specific capabilities of our Microsoft Advertising SDK for Windows Phone 7 include Demographic, Category, Carrier and Location targeting; Text and Image Units; Click to Call and Click to Web ad actions, and robust reporting on in-app ad revenue, ad inventory, clicks, CPM and sell thru rate.

Our real-time, bidded mobile ad exchange enables multiple ad networks to bid on mobile inventory at the exact moment when an impression is served, increasing yield and reducing waste. In addition to Microsoft’s own sales force and adCenter ad marketplace, several third party mobile ad networks, including Millennial Media, WHERE, InMobi and MobClix are working closely with our engineers so that they will have completed their technical integration and be able to participate in the exchange by the consumer launch of Windows Phone 7.

“Microsoft is a great partner and we are proud to participate in the Microsoft Advertising Exchange program for Windows Phone developers. We look forward to supporting Windows Phone 7 through this and other programs,” said Chris Brandenburg, EVP and Chief Technology Officer, Millennial Media.

While our monetization solution enables high fill rates and eCPM for mobile developers, developers can also get started quickly with an easy-to-use, self-serve sign-up process. Below are a few examples that demonstrate how developers can shorten their app development time and simplify inclusion of ads in their apps:

· Enable ads in mobile apps with “zero lines of code” using a test mode that requires no on boarding or account login

· Easy integration of ad control with trusted developer tools (e.g. Visual Studio 2010)

· Provide developers with tools that make it easy for developers to track the performance of mobile apps (e.g. impressions, revenue generated)

To get started, developers can download the Microsoft Advertising SDK for Windows Phone 7. For more information, visit http://advertising.microsoft.com/mobile-apps.

Thanks,

Raj Kapoor, Microsoft Mobile Advertising team

Filed under: Mobile Advertising, display and search, mobile apps, windows 7, advertising exchange

Comments

Thu, Sep 16 2010 10:18AM

R. Earl Grant

Documentation for the Microsoft Advertising SDK for Windows Phone 7 is on MSDN at msdn.microsoft.com/.../ff973757(MSADS.10).aspx.

Documentation for other Microsoft Advertising Services is available on MSDN at msdn.microsoft.com/.../dd179335(MSADS.10).aspx
Fri, Sep 17 2010 08:19AM

Hooman Radfar

Very cool. How will the mobile ad exchanges fit in with the demand-side-platforms over time?
Tue, Sep 21 2010 11:00AM

Max

Can't install the SDk. I downloaded the .msi file but while trying to run it, I get an error that the file can not be read. I tried to re-download but I get the same exact error. Running on Win7 Pro x64
Wed, Sep 22 2010 08:38PM

Damian

wow... mobile ads network competition must be more interesting from the ads developer such inmobi, admoob, or mobgold and other mobile advertising company.
Tue, Sep 28 2010 04:29AM

Jenifer

ZestADZ offers Windows Phone 7 SDK as well.

Please visit

www.zestadz.com/.../windows_phone7_sdk for more information
Thu, Sep 30 2010 01:07AM

JasonBSteele

It looks like this is for US residents and companies only. Is this true and are there any plans to open it up to the UK or EU?
Tue, Oct 05 2010 11:33PM

Website For Mobiles

Mobile websites are really the best instruments through which the retailers can easily present their products in front of the customers in a unique way. Well, We would like to tell you that there are some disadvantages also of not having a mobile friendly website.
Mon, Nov 01 2010 10:16AM

UltraTendency

When will this get ported to Europe and the European languages? Having just the U.S. supported provides only marginal benefit. I'll have to make a decision soon, so please provide an answer.
Tue, Nov 23 2010 09:42PM

dm

WHen will ads be supported for windows 7 phone games (xna)?
Wed, Nov 24 2010 01:19PM

Raj Kapoor

Hi DM - The Microsoft Advertising XNA Ad SDK for Windows Phone 7 is currently in development and will be ready for download shortly. We will be happy to let you know when it becomes available.

Happy Holidays!

Cheers,

Raj