
Not long to go now until Spikes Asia kicks off on the 19th September at Suntec in Singapore.
For three days, delegates will have access to oodles of seminars, workshops and networking opportunities, getting to hear some of the industry’s leading luminaires speak such as Sir Martin Sorrell, Bryce Courtenay, Tony Fernandes, Andrew Robertson, Howard Draft, and Bob Jeffrey.
Our own Carolyn Everson, CVP of Advertising Sales at Microsoft Advertising and Richard Dunmall, who heads up Microsoft Advertising in APAC and LATAM will be speaking at the event too.
Microsoft Advertising Seminar:
The Advertising Revolution: How consumer evolution is shaping our industry’s future
The media and advertising universe is in the process of a dramatic transformation. Carolyn Everson leads this inspirational session discovering a new era of media, where consumers are shaping the future of advertising. Learn about the key trends and insights that have emerging from recent research, the evolution of the consumer and what the implications are for marketers and creatives.
Microsoft Advertising Workshop:
An Integrated World: Exploring Multi-Screen
Discover the latest creative executions from the world’s leading brands, and the tools they’re using to make multi-screen campaigns across PC, mobile and gaming platforms a reality. Join the Microsoft Advertising Global Creative Solutions team as they take you through cutting edge creatives, the latest advertising technology and how to make a multi-screen campaign work in Asia.
Don’t forget to check out the Microsoft Advertising Spikes Digital Lounge, just outside the main seminar hall, where you can experience Xbox games, view the entries to this year’s Digital Award and check your emails on free Wifi access.
We’ll be Tweeting from the event, as will our team in the region @MSAAsia
Enjoy the conference and let us know what you thought of our sessions!
Cheers,
Mel
PS: Check out these interviews we did with Carolyn & Richard in Cannes earlier on this year:
Video: Interview with Carolyn Everson
Video: Interview with Richard Dunmall