We’ve just posted some online insight into the digital campaign our consumer marketing teams in the UK and France used to approach the launch of Windows 7.
The campaign ran across a myriad of different properties including the Microsoft Media Network and was designed to promote the launch, raise awareness and favourability, and drive recommendation and purchase intent.
Top line results:
- In the UK, exposure to Windows 7 online advertising increased product awareness by 8 percentage points to 93% and delivered a 2 percentage point rise in purchase intent to 68%.
- In France, the Windows 7 MSN channel increased brand favourability by 5 percentage points to 66%, with 66% of visitors saying they would recommend the site.
Check it out for yourself and download the full report: Windows 7 Digital Advertising Case Study
Thanks,
Mel
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