On the 16th of September our VP for Global Agencies at Microsoft Advertising – Marc Bresseel – will be speaking at the dmexco Conference in Germany’s beautiful city of Cologne.
His session will take place in the dmexco Congress Hall at 12.15pm-1pm, and he’ll be talking about multiscreen advertising.
From the agenda:
Navigating a chaotic consumer landscape: Can multi-screen campaigns break down the barriers?
Incremental fragmentation of the consumer landscape means that it’s no longer enough to deliver a message that resonates on the TV screen, pc screen or mobile screen. To truly connect with the consumer your message must resonate on multiple screens. So how many screens does it take and how do you break through to create compelling experiences that engage consumers emotionally? Join Marc Bresseel to review examples of multi-screen approaches that are delivering impactful results and why.
I’ve had the opportunity to interview Marc a couple of times in Cannes and about his Global Agencies Team.
His wealth of experience in media, coupled with his compelling presentation style, will certainly add to what is set to be an engaging 45 minutes of insight into the future of advertising across multiple devices.
Follow our Germany team on Twitter and check out our German Advertising site for more information in their local language.
Cheers,
Mel
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