Why do we all love digital advertising? I’d venture one of the main reasons is that it performs.

With more people coming online and the web becoming more and more an intrinsic part of our lives, the opportunities for marketers to harness the power of technology and reach consumers across properties like MSN, Hotmail, Windows Live Messenger and Bing, are becoming more and more relevant…..and valuable.

Much of the onus is put on the platform, the data, and the accountability. But here at Microsoft Advertising, we also pride ourselves on how we service our customers.

People are our best asset, and today we’re announcing a new team in the UK which aims to take our customers’ network campaigns to the next level.

Katy Bell, who’s been with the company for 4 years, will head up a new Performance Team that will work alongside our UK display account managers to ensure a smooth, seamless experience across brand and performance campaigns, not just for our advertisers, but our audience as well.

Keeping a message consistent across multiple screens benefits users as well as the brand’s return online. So having a team that can keep these campaigns true demonstrates our commitment to both the users who spend time on our services, and those advertisers who spend money with us reaching them.

Chris Maples, who heads up advertising sales in the UK said, “This is a hugely exciting development for Microsoft’s advertising business as it seeks to deliver a complete end to end solution for advertising networks. Our mission is to become the most trusted and valuable media partner to our clients. By putting this dedicated team together, with experience from across the business, we feel we are far better placed to exceed client expectations. The digital industry remains incredibly exciting and dynamic with this new team allowing us to engage with advertising networks in a highly targeted way.”

For more on advertising with Microsoft in the UK visit: http://advertising.microsoft.com/uk

Thanks

Mel

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