Last month, our team in New York held an event for advertisers and agencies that set out to showcase digital marketing and inspire the attendees with thoughts on content, social media and how we use technology.
In this first video, Joshua Green, a fantastic speaker and former media researcher at MIT now based at the University of California, challenges the notion of what makes something viral and raises questions about how we evaluate that earned media.
More videos and insight later in the week…
Cheers,
Mel
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