Our trip to Cannes this year was fruitful, not only because of the awards and seminars, but because we were able to mix and mingle with advertisers and marketers from all over the world.
In this video, we chatted to some big brands in China, and got some great ideas on how best to think about advertising in the region.
We hear about mobile advertising in China, how gaming is huge, and that targeting locally is key.
For more details on how you can connect with our audience in Asia, check out our Asia Advertising Site.
Cheers
Mel
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