adCenter Blog - All Comments

re: New to PPC Campaign Management? Bookmark This Optimization Quick Reference Guide #ppc #sem #smb #smallbiz

Buy to Let — Sat, 04 Feb 2012 00:02:50 GMT

I don't have much knowledge about PPC but I am looking to try the things on my own website and I am sure these tips will make my learning process lot easier.

re: adCenter Ad Preview Now Available: See if Your Ad is Showing on Bing

sanovnik — Fri, 03 Feb 2012 10:47:12 GMT

I love your post, I will be coming back for more.

re: SES London 2011 - PPC or SEO? What’s the Best Marketing Tactic?

jJhacky Torreon — Fri, 03 Feb 2012 05:45:25 GMT

Thanks for taking time for sharing this article; it was excellent and very informative. Though you make some very fascinating points, you’re going to have to do more than bring up a few things that may be different than what we’ve already heard. Continue with the great work on the site. Thank you.

re: Who Stole My Time?

Andy Gray — Fri, 03 Feb 2012 05:42:20 GMT

Good one Matthew.

These time wasters are my every day enemies. They are the reason why I had to use a software for time management just to keep my focus and become more organized. Without it, I wouldn't be that productive.

More importantly, I think time management starts with self-discipline. Even with all these pointers and tools, you will never be that productive if you won't start to change yourself.

re: Duplicate Keywords and Normalization in Microsoft Advertising adCenter

Andi Atkinson - MSFT — Fri, 27 Jan 2012 17:16:13 GMT

@Bronwen,

Thanks for your question. Your bidded keyword’s match type does not make a difference. Normalization will occur on all match types.

re: Tips to make sure your dynamic ads appear as capitalized in adCenter

Mark Churchill — Fri, 27 Jan 2012 15:32:58 GMT

I've got a much better idea.

Why don't you just come up with a better system (hint: Google does this perfectly, and it's not as if your customers don't already use that) instead of requiring your customers to master ridiculous workarounds?

Especially after 3+ years...?

re: Duplicate Keywords and Normalization in Microsoft Advertising adCenter

Andi Atkinson - MSFT — Thu, 26 Jan 2012 18:50:14 GMT

@ LisaB,

Thank you for your honest feedback. We understand your pain, and are looking for ways to address your concerns. I have shared your and Jeremy’s comments with the appropriate channels. Please do keep the feedback coming – we take it very seriously.

re: Duplicate Keywords and Normalization in Microsoft Advertising adCenter

Andi Atkinson - MSFT — Thu, 26 Jan 2012 18:49:36 GMT

@ Guy Michaels,

Thank you for your comment and question. We do not have a timeline to share regarding when things may change. It is my hope that you'll find the information in this blog of use for the immediate future. The intent of the post was to address current confusion over the normalization process. We will be sure to keep you posted with any updates and welcome your continued feedback.

re: adCenter Miffed about Matching Series - Part 1: Understanding Match Types for Paid Search Success

Ricky Poole - MSFT — Thu, 26 Jan 2012 17:14:57 GMT

Hi Paul,

Thank you for your questions I’ll be happy to elaborate further.

“Does this mean yes, only Ashtanga will be blocked, or yes BOTH Yoga AND Ashtanga will be blocked?”

Only keywords referring to Ashtanga would be blocked, so if someone searched for the keyword “Ashtanga”, “Ashtanga yoga” or “Yoga Ashtanga” then the related Yoga ads would not show as part of expanded broad match. If a user was to type in just “Yoga” then that would continue to serve. Only Ashtanga would be prevented because of the negative.

Hope this helps! :-)

re: adCenter Miffed about Matching Series - Part 1: Understanding Match Types for Paid Search Success

Ricky Poole - MSFT — Thu, 26 Jan 2012 17:14:05 GMT

Hi Boaz,

Because you have the same keyword in the same Ad Group adCenter sees it as the same keyword, despite it having a different match type. That is why you are unable to pause just the one without pausing the other. A common best practice many advertisers use to control various match-types is to create individual Ad Groups for the three different match types. This way they get more control over their keyword tracking and bids.

Hope this helps! :-)

re: adCenter Miffed about Matching Series - Part 3: Understanding Match Type Differences Between the Core 3 Search Engines

Ricky Poole - MSFT — Thu, 26 Jan 2012 17:13:06 GMT

Hi Paul,

To answer your question, yes if you had 1 negative at Ad Group level and 3 at Campaign then indeed it would be the Ad Group one that would take precedence, and the other 3 at Campaign will be ignored. Best practice is to set negatives at Ad Group level as you can have more control over your keywords and negatives.

Hope this helps! :-)

re: Harry Ganz of London’s Garden Pharmacy on Pay Per Click Advertising on Bing #PPC #Retail #Smallbiz

Jan — Thu, 26 Jan 2012 03:22:25 GMT

I like your post. You really had a good knowledge about PPC process. Keep up your work done.

re: adCenter Miffed about Matching Series - Part 3: Understanding Match Type Differences Between the Core 3 Search Engines

Paul — Wed, 25 Jan 2012 17:40:02 GMT

are you saying that if i have 3 negative keywords at campaign level, and 1 negative at adgroup level, the 3 negative keywords would be ignored in favour of the 1 at adgroup level and therefore my keywords would then start to show for queries that include the campaign negatives?

re: Could Your Small Business Benefit from a Twitter Chat? #smb #smallbiz

Melissa Zieger - Guest Blogger — Wed, 25 Jan 2012 17:28:20 GMT

Hi, Jeff. Yes, we have done this at a live event and I've attended events where this has also been done well. It's actually a lot of fun to have the stream on large monitors on either side of the people talking so the audience can see it.

re: adCenter Miffed about Matching Series - Part 1: Understanding Match Types for Paid Search Success

Paul — Wed, 25 Jan 2012 16:48:57 GMT

"Thu, Dec 15 2011 10:58AM

Ricky Poole - MSFT

Hi Billy,

Thank you for your post and for your very good question. :-)

Yes it would be blocked; this is because the serving of your ad against the expanded broad match result would be prevented if the term “Ashtanga” featured in your Yoga ad group negative keyword list.

Ricky :-)"

Does this mean yes, only Ashtanga will be blocked, or yes BOTH Yoga AND Ashtanga will be blocked? This is not a very clear answer.