adCenter Blog - All Comments

re: Tips to make sure your dynamic ads appear as capitalized in adCenter

Tina Kelleher - MSFT — Wed, 17 Mar 2010 21:41:13 GMT

Brandon: I apologize for the delay in reply, your comment arrived when I was between roles here at Microsoft, I didn't know this comment had come through; the alert must have gone to my old e-mail address. I'm just seeing it now when I came by to reply to Abhilash's comment. To address your question...

Param2 should be the column immediately following param1 on the keywords export sheet from adCenter... if you have adCenter Desktop installed, that export should have it as well. if you're looking at a Google export, there is no param2 column there, but you can add it and then use the import feature in the newest version of adCenter Desktop to align the correct columns (to download the latest version of adCenter desktop, go here: advertising.microsoft.com/.../adcenter-desktop

If you still have questions or are running into problems, let me know.

Abhilash: You can have the term listed in the keyword column as a misspelling, but use the correct spelling in the param value to ensure your ad appears the right way. For more details on using params for dynamic ads, visit Kim Farmer's post: Getting Creative with Dynamic Text in Your Ad Copy community.microsoftadvertising.com/.../adding-flair-getting-creative-with-params-and-ads.aspx

Thanks for the feedback and let me know if you have any more questions :-).

re: Microsoft adCenter Fall 2009 Upgrade: Improvements and New Features

Tina Kelleher - MSFT — Wed, 17 Mar 2010 20:20:43 GMT

Hi Mike,

Unfortunately the time zone is set in stone once a campaign has been created. The only way to adjust it is to start over and ensure that you've got the right setting as you're going through the campaign set up process.

For future reference, this help file outlines campaign settings that are adjustable: help.live.com/help.aspx

I hope this was helpful, though probably not the news you wanted to hear :-(.

re: Microsoft adCenter Fall 2009 Upgrade: Improvements and New Features

Mike Allen — Wed, 17 Mar 2010 05:48:39 GMT

HI there,

I've created a campaign, but how do I update the time zone. I've got West Coast USA and I want east Coast Australia!

re: SXSW Panel: Is App-vertising the Answer?

Jake Marsh — Tue, 16 Mar 2010 23:47:54 GMT

Hey Hung,

Thanks for the article about the panel! It was super fun. My name is Jake Marsh and I was actually filling in for Alex Muse last minute. I'm the Lead iPhone Developer at Big In Japan. Just lettin' ya know :)

Thanks again for the writeup!

re: Tips to make sure your dynamic ads appear as capitalized in adCenter

Abhilash Manapatt — Tue, 16 Mar 2010 18:29:53 GMT

Hi Tina,

The idea of capitalizing the keywords are pretty good. But, what if the keywords have a spelling mistake? for example 'new sheos' (let us assume the mispelled keyword has good impressions - say, a common spelling mistake) would we just capitalize it ? or is there a way to add an alternate text which would read 'New Shoes' or even 'Buy New Shoes' ?

thanks,

Abhilash

abhilash.km@gmail.com

re: Contacting Microsoft adCenter Support: Email, Phone, Forums and Help Files

AdCenter.Rep2 — Mon, 15 Mar 2010 17:30:06 GMT

Hello Richard Skinner,

Thank you for your feedback and i understand that you are having issues with the desktop tool.

Have you tried to contact support so we can get this issue resolved for you? If have contacted support is there any kinda of Ticket Number or Service Request number that i can look into for you.

A couple of other options is that you may want to check in the Desktop Forums area:

community.microsoftadvertising.com/.../15.aspx

Many advertiser do have this issue as well and have found ways to get the issue resolved.

Thank you,

Microsoft Advertising Support

re: SES London 2010: Blog Post Round Up

monicauk — Mon, 15 Mar 2010 08:16:33 GMT

Thanks for this round up.

re: Contacting Microsoft adCenter Support: Email, Phone, Forums and Help Files

Richard Skinner — Sat, 13 Mar 2010 02:34:33 GMT

You're on a roll. I tried to set up the ad center desktop and it keeps hanging up. Not even an hourglass then says that the sql server is unavailable.....Contact support. So I am contacting support. I also tried to install your free wyswyg editor and that blew up to.

I was with the ad center once before and that was an unpleasant experience as well.

Please let me know when you have something that works rather than taking up a lot of my time and filling up my hard drive. Seems you have a lot of people telling you the installer will not work. Why don't you answer them.

PS You are on mylist of the big three corporations that simply cannot understand that they cannot continue telling the users what to do for ever.

re: FAQ on adCenter Conversion Tracking

Rashmi — Fri, 12 Mar 2010 13:55:48 GMT

Hi,

I want to "Use query string parameters to track customer information". If I'm having a website www.abc.com, then how can I incorporate the code provided by microsoft adcenter for search query tracking. Please provide an example.

Thanks & Regds,

Rashmi

re: Bing UK TV Ads – Video Interview with Ashley Highfield

Ashley Highfield - MSFT — Fri, 12 Mar 2010 12:21:36 GMT

Hi Neil

Thanks for the feedback on the interview. What Mel was driving at with his questions were what value Bing can bring to both consumers AND marketers. Through Microsoft adCenter we have thousands of advertisers that connect with consumers on Bing everyday providing highly targeted marketing of products and services that Bing users are searching for.

What Bing aims to do is cut through the clutter that sometimes arises when users search – our research shows that at over 40% of consumers remain dissatisfied with search engine results – and provide them quicker access to relevant results through a richer, more organised and visual experience.

Sometimes these may be organic results and sometimes these may be sponsored listings, but at the end of the day it’s all about relevancy, speed and concise access to information to complete a task.

It’s certainly not about removing results that don’t generate cash. That’s why we’ve invested in our Webmaster suite of tools www.bing.com/.../webmasters and why we continue to help businesses realise the power of search engine marketing through our blogs and marketing conferences right across the business.

The cloud plays a huge part in Microsoft’s future and I encourage you to view Steve Ballmer’s speech recently on our plans www.microsoft.com/.../cloud

Whether it’s the desktop, online or in the cloud, we’re producing products in response to specific business and consumer needs.

We believe there is significant innovation still to come across most of the businesses we are in and in particular search.

We need to evolve from providing just links and start providing answers that help searchers make quick and more informed decisions. Bing will do just that.

Regards

Ashley

re: Introduction to SEO - Tips from SES London 2010

Said — Fri, 12 Mar 2010 10:37:04 GMT

Thanks for this article!

re: Bing UK TV Ads – Video Interview with Ashley Highfield

Neil Robinson — Thu, 11 Mar 2010 14:14:16 GMT

I've picked a number of keywords out of this interview. Words like "monetise consumers", users have "too much information" (I guess you mean choice as in "other than Microsoft"?) "give advertisers a return on investment" just for starters.

So the conclusion I would draw from this is that Microsoft want to remove any results that don't actually provide some return for Microsoft.

So, basically, Microsoft knows its milking days for the desktop are drawing to a close, so it wants to gear itself up to milk people online and in the Cloud. Too cynical a view?

So why is Ciao!, Microsoft's OWN shopping portal the first thing Microsoft built into Bing?

Let's face it guys, Google's about making money through consumer choice, Microsoft's about making money, period and choice risks the consumer going elsewhere and we don't want that, do we?

re: Bing UK TV Ads – Video Interview with Ashley Highfield

Tess Alps — Thu, 11 Mar 2010 14:11:17 GMT

...and quite nice for telly too. We're all happy.

Welcome and good luck to our lovely new TV customer, Bing!

re: Bing UK TV Ads – Video Interview with Ashley Highfield

Kieron Matthews — Thu, 11 Mar 2010 13:05:46 GMT

Great interview, great for Microsoft, great for the search industry and most importantly great for the general public.

re: U.S. adCenter Customers: Help us improve your adCenter Reports and Analytics tools and get a $100 adCenter credit

Paul Davidson — Thu, 11 Mar 2010 00:08:56 GMT

That is a very good incentive to get some valuable feedback, Carolyn. It's a pity that it's only available in the U.S though, or I would've been quite happy to participate in the survey!I'll give a brief overview of my opinion though: the Microsoft adCenter Desktop is much more user-friendly than the Yahoo! Desktop Editor and is a vast improvement over it.If you continue to develop great GUIs that don't just come up with frustrating and un-informative error messages, I'm sure adCenter will flourish.