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Thu, Jul 02 2009

Microsoft Advertising Intelligence - Using the Traffic and Demographic Tools for Market Trends

by: Katrina Morris - MSFT

0 comments | in: adCenter Blog

This is the second in a series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel), coinciding with the launch of Microsoft Advertising Intelligence in the UK. Last week I covered the Keyword... more
Mon, Jun 29 2009

adCenter and Atlas Media Console Receive Click Measurement Accreditation from the Media Rating Council

by: Brendan Kitts

0 comments | in: adCenter Blog

I’m pleased to announce that adCenter and the Atlas Media Console have received accreditation from the Media Rating Council (MRC), indicating our compliance with the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the... more
Fri, Jun 26 2009

adCenter Advertisers - Want to Win a Bing T-Shirt? Learn How…

by: Carolyn Miller - MSFT

1 comments | in: adCenter Blog

Do you love Bing ? Show it! We have an opportunity for you to enter to win one of 15 Bing T-shirts that will be given away at random to adCenter Advertisers. Here’s how: -- Update your Facebook or Twitter status (or both!) to let your friends know... more
Tue, Jun 23 2009

Microsoft Advertising Intelligence - Keyword and Negative Keyword Expansion

by: Katrina Morris - MSFT

2 comments | in: adCenter Blog

To coincide with the release of the Microsoft Advertising Intelligence tool (previously the adCenter Add In for Excel) in the UK, I will be writing a series of blog posts that will go over the features of the tool and ways in which you can use the tool... more
Mon, Jun 22 2009

2009 U.S. Microsoft Search Summit – thoughts on PPC, adCenter and Bing

by: Carolyn Miller - MSFT

2 comments | in: adCenter Blog

The U.S. Microsoft Search Summit was held the first week in June in Bellevue, WA. We brought together 80 participants from the worlds of SEM and SEO to learn their opinions about Microsoft Advertising and the new decision engine, Bing . The conference... more
Wed, Jun 17 2009

Introducing adCenter ClickIDs

by: Brendan Kitts

0 comments | in: adCenter Blog

Today we are letting you know about a new feature to help you better monitor traffic coming from your adCenter campaigns. Read this post to learn about finding duplicate clicks in your web server logs. When analyzing click counts from your web server... more
Tue, Jun 16 2009

Canada: Microsoft adCenter's Wild West

by: Catherine Buck - MSFT

1 comments | in: adCenter Blog

It's no mystery that the economy has seen better times, and we at Microsoft adCenter understand how important it is for you to maximize your ROI on every click. That's why I'm here to let you in on an insider's tip that will show you how... more
Mon, Jun 15 2009

Microsoft Advertising Partners with Microsoft's Internet Enforcement Team to Crack Down on Click Fraud

by: Brian Boland - MSFT

4 comments | in: adCenter Blog

Over the last year Microsoft's Internet Safety Enforcement team has been involved in a comprehensive investigation regarding a click fraud scheme affecting online advertisements related to auto insurance and the online role-playing game, World of... more
Wed, Jun 10 2009

Introducing Microsoft Advertising Intelligence

by: Carolyn Miller - MSFT

6 comments | in: adCenter Blog

Today we’re pleased to announce the launch of Microsoft Advertising Intelligence out of beta! Formerly called the adCenter Add-in Beta for Excel, Advertising Intelligence is now available in the US, UK, France, and Canada (English data only). This... more
Mon, Jun 08 2009

I Scream for Ice Cream (and Engagement Mapping)

by: Libby Thomas - MSFT

0 comments | in: adCenter Blog

What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out... more

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