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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics
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Mon, Apr 21 2008 06:21PM
Hi, My name is Kelley Myers and I’m a member of the adCenter community team—and I need your help. Here at Microsoft we like to test things out—compare, iterate, noodle, and churn especially when it comes to bringing products to market...
Filed under:
adCenter Support,
testing,
feedback,
features,
Categories:Advertisers:Features:Feature Requests and Feedback,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:features,
categories:advertisers:learning,
categories:advertisers:adcenter:releases,
releases
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Wed, Apr 16 2008 09:15AM
What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons...
Filed under:
testing,
ad title,
ad copy,
ctr,
ad testing,
ad creative,
ad description,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning