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Wed, Mar 03 2010 03:35PM
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to...
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Thu, Oct 01 2009 08:00AM
Demographic targeting is a great way to further refine your audience. This Microsoft Advertising adCenter feature allows you to direct your ads to a specific set of searchers based on a variety of different demographic attributes such as age or gender...
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
Filed under:
keyword research,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:adCenter:Optimization,
targeting demographics,
targeting geographic,
engagement mapping,
nmalive,
new media age,
seo/ analytics
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Mon, Jun 08 2009 07:45AM
What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out...
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Tue, May 19 2009 01:00PM
Maybe one of the advantages to being a year or so into the trade side of marketing for advertising, is that I feel a little like Tom Hanks in the movie “Big”, feeling like I raise my hand a lot and say “I don’t get it?” to...
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Fri, May 15 2009 12:05PM
The adCenter team is rolling out the last of the features for the adCenter Spring Upgrade as I type. As soon as this evening (Pacific time) you may start to see new features when you sign in to adCenter. You can expect to see exciting changes to targeting...
Filed under:
keyword research,
features,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Features:Release Updates,
categories:advertisers:features,
targeting demographics,
targeting geographic,
categories:advertisers:adcenter:releases,
releases
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Sun, May 10 2009 05:00PM
In a perfect world, advertisers would continually be optimizing their pay per click campaigns by tweaking their ad copy, removing underperforming keywords and add new keywords to the mix. However, not many of us live in that perfect world and we tend...
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Mon, May 04 2009 05:41PM
You will notice that I’ll often refer to my focus group of dozens (my daughter, two step-children and all their friends that seem to love our house), but it’s not just advertising that fascinates me with this audience. I spent 18 months working...
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Tue, Apr 21 2009 09:52AM
With the golden years of a booming economy a thing of the past, advertisers are rapidly changing their online strategies in order to retain customer interest. As an online marketer, it is important to ensure that budgets are spent wisely in areas that...