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Fri, Jan 13 2012 03:54PM
You’re reading the adCenter blog, so it’s likely you may be running one or more pay-per-click (PPC) campaigns with us to advertise your business on Bing. You know that, through Bing, you can reach 14 million unique searchers a month in the...
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Wed, Dec 21 2011 03:12PM
Matthew Stibbe is CEO at Articulate Marketing and Turbine . He also writes the Bad Language blog and the Forbes Aviator column. Search engine advertising is half science and half art (and a quarter basic arithmetic). It takes a little time to learn and...
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Tue, Nov 22 2011 11:19AM
Last week marked a major milestone for Microsoft as the first Nokia phone running Windows Phone 7.5 was released in retail in UK, France, Germany, Italy, Spain and the Netherlands following a high profile consumer marketing campaign that you could not...
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Fri, Apr 15 2011 04:56PM
You can save yourself a lot of time and effort by addressing some fundamental differences between Google and Bing before you Import the account into adCenter. In this section you will Remove exact match negatives from the Google sheet Address problems...
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Tue, Apr 12 2011 10:00AM
As we enjoy some unseasonably high temperatures, are your search accounts ready for the upcoming summer search trends? I have put together a few pointers to highlight how many markets can take advantage of the summer search peaks. All industries will...
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Fri, Mar 18 2011 10:23AM
Put the champagne on ice and get your Union Jack flags and confetti at the ready! Who will be the big winners when Prince William stops his bride-to-be, Kate Middleton, from waiting any longer and finally makes her his wife and future Queen? With a little...
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Fri, Feb 25 2011 08:59AM
Social Media has now become a major piece of the search marketing puzzle. You can already see how important it has become with the number of sessions offered at SES London this year about this topic. Lisa Myers , CEO, Verve Search , in her session at...
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Wed, Feb 23 2011 10:31AM
Your campaigns are performing ok, now to take them to the next level? Brad Geddes (Founder bgTheory.com) and Thomas Bindl (SES Advisory Board & Founder and CEO Refined Labs GmbH) gave some pointers as how to do this at SES London today. Photo: Brad...
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Wed, Dec 15 2010 12:02PM
USA.gov , the US government's official web portal, just listed the most popular New Year’s resolutions . Not surprisingly, half of them are health related: drink less alcohol, quit smoking, lose weight, get fit and manage stress (the others...
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Thu, Nov 18 2010 09:00AM
In today’s digital world, marketers have so many options when they want to get the word out about a product that it can seem daunting. Should you create a search marketing ad? A display banner? Write some content ads? Tweet it? Post it on Facebook...