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Wed, Mar 03 2010 05:40PM
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice...
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Wed, Mar 03 2010 03:35PM
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to...
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Wed, Feb 17 2010 03:09PM
We kick off the second session of the day with Lisa Myers, a 10-year veteran of SEO and PPC and CEO of Verve Search , talking about the fundamentals of Social Media and how to approach this as a first-timer, how to drive a compelling campaign and how...
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Tue, Feb 16 2010 03:24PM
Given the recent progress made with the development of Bing in the UK, it's only fair that we spent some time taking the product for a spin and reminding folks about the opportunity we see in the Search space here at Search Engine Strategies London...
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Tue, Feb 16 2010 04:40AM
We've just been in the Introduction to Analytics session here at Search Engine Strategies London 2010 . This jumped out of the agenda for me and is a subject area which is very dear to my team's heart at Microsoft! Very soon after we launched...
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Sun, Feb 07 2010 09:39AM
With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference...
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Tue, Feb 02 2010 01:40PM
Over the last few years (in-fact year after year), website owners with traditional businesses have always felt that there must be "free" web traffic out there. Most have heard of the phrase "Search engine optimisation" (SEO) and probably...
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Thu, Aug 13 2009 05:00PM
Jennifer and I had a great time at SES San Jose. As first time bloggers, we saw this conference in a different light. We were both taken back by the rush we got when we first saw people re-tweeting our tweets . It was an amazing experience to see the...
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Thu, Aug 13 2009 11:43AM
In this morning's Keynote, How to Prepare for the Future of Search , the continued theme was centered around social media. Charlene Li , Co-Author of Groundswell, focuses on the power of connected people, wherein social technologies enable people...
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Wed, Aug 12 2009 05:20PM
In this session Heather Lutze gave a refresher on the basics of search engine marketing. In her presentation, The Findability Formula: The Easy, Non -Technical Approach to SEM, Heather provides a basic overview in understanding of how search engines work...