-
Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization
-
Mon, Aug 04 2008 06:45PM
Are you frustrated by ads and keywords getting disapproved by editorial ? Do you want to make sure your campaign is firing on all cylinders as soon as it goes live? Would you like to convert more site visitors into sales? When there’s a clear connection...
-
Tue, Jul 29 2008 12:06PM
The Value of Improving Ad Position The following best practices for ad position , or ad rank, help maximize the efficiency of search campaigns. The more relevant the ad, the greater the probability of achieving a high position or rank. Greater relevance...
-
Wed, Jul 09 2008 12:06PM
Back in October we announced some changes to how adCenter ads would be appearing on Live Search . For advertisers in the US we made changes to the adCenter quality-based ranking system – the formula that we use to calculate which ads appear in the...
-
Thu, Jul 03 2008 01:00PM
We've heard our customers asking for more information about how adCenter determines quality. So today, we’d like to share some tips with you to help improve the quality of your advertising campaigns as well as some resources from adCenter Help that...
-
Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics