-
Thu, Jul 10 2008 12:50PM
It’s no secret that using dynamic ads is a great way to improve relevance and thereby increase your CTR, but in order for your ads to show up the way you want them to, you need to make sure you’re using the right formatting. You can learn more about dynamic...
Filed under:
dynamic text,
parameters,
“{Keyword: Default}”,
capitalize dynamic text,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Dynamic Text,
dynamic insertion,
{param2},
dynamic keyword insertion,
{keyword},
learning,
categories:advertisers:learning,
default}”,
“{keyword
-
Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics
-
Wed, Jun 04 2008 08:42AM
Now that Mom's had her special day, it’s time to turn the attention to Dad. Father's Day is just around the corner (June 15 th ), so there’s still time to get in front of everyone who is searching for the right gift. With gas prices...
Filed under:
dynamic text,
parameters,
Father's Day,
importing,
Categories:Advertisers:adCenter:Importing,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Dynamic Text,
learning,
categories:advertisers:learning,
seasonal holiday tips,
targeting geographic
-
Tue, May 20 2008 07:30AM
Any successful campaign will have an effective call to action. There are many important factors to improve your results, including how you market and communicate your call to action, but when it comes down to the call to action itself, there are 6 key...
-
Sat, Mar 29 2008 03:38PM
The Power of Parameters Several times I've emphatically stated on this blog that you can't nest one parameter inside another. It's time to eat my words. What's a parameter? How is it useful? And why are they nesting? (I'm forcibly...
-
Wed, Mar 26 2008 12:31PM
In adCenter, the ad title character limit is 25 characters and the ad description character limit is 70 characters. To stay within these limits when you are using dynamic keywords or placeholders, simply insert default text. This default text will display...