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Mon, Jan 16 2012 09:46AM
When the shops opened in England right after Christmas I noticed chocolate bunnies and Easter eggs were for sale. Now whilst these bunnies seemed a bit eager to me, acting ahead of seasonality in search is a good idea. With roughly a month to go until...
Filed under:
optimization,
Valentines Day,
search engine marketing,
sem,
ppc,
sem best practices,
insights,
uk,
ppc tips,
msa smb,
optimisation
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Wed, Dec 28 2011 02:01PM
If you’re a seasoned PPC veteran who’s well aware of the key performance indicators and how to tweak them to achieve the results you want, you probably don’t need to read this post as the information in it is geared towards those new...
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Thu, Dec 01 2011 07:16AM
Here at Bing we’re always trying to help you get the best possible ROI from your accounts. In the run up to Christmas and in anticipation of the new year, this is especially important. To that end, we would like to invite our customers to a very...
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Wed, Nov 16 2011 03:15PM
Day 1 of SES Chicago was both informative and exciting; customer intent emerged as a recurrent theme throughout the day. Customer intent isn’t just about relevancy , although that’s highly important, but it’s also about knowing your...
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Mon, Nov 14 2011 03:35PM
The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the...
Filed under:
keyword research,
dynamic text,
tips,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Dynamic Text,
Keyword Insertion,
seasonal holiday tips,
search engine marketing,
sem,
bing holiday,
ppc,
sem best practices,
insights,
uk,
ppc tips,
us holiday prep,
uk holiday prep,
landing pages,
optimisation,
christmas,
uk christmas optimisation
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Thu, Nov 10 2011 09:00AM
Today, we are pleased to introduce our new and improved reporting tools and features. These are being rolled out just in time before the holiday season kicks in so you can really put these to test and make the most of them. Here’s what’s new…...
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Tue, Oct 18 2011 10:00AM
Back in July, we announced that radius targeting for Bing and Yahoo! Search had gone live on both PC and mobile. Radius targeting allows you to target ads to users who are in a certain geographic location. Specifically, you can target ads to users in...
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Mon, Oct 10 2011 11:03AM
The holidays are upon us…. it doesn’t seem quite possible, but it’s true. In less than a month, Americans will start spending an estimated $465 billion on holiday gifts for their family and friends. 1 With an anticipated growth of 2...
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Wed, Sep 21 2011 03:00PM
Last week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldn’t make it to the conference this year, here’s a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics...
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Tue, Sep 20 2011 10:01AM
Whenever I perform a competitive SEM analysis, it’s amazing to see how many companies are struggling with, or have completely ignored, landing page strategy. Those companies (including some big brands) often drop prospective customers off on their...