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Mon, Feb 08 2010 08:00AM
Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin ), medicines (try ibuprofen ), and diseases (try diabetes ). For...
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Thu, Jan 28 2010 08:00AM
Since it’s been a while since we’ve had a post with an at-a-glance view of typical optimization strategies for trouble areas, I thought it was time we revisit this topic. As this is meant to be useful to readers across a wide spectrum of experience...
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Wed, Dec 30 2009 08:30AM
This is the 9 th post in the SEM Beginner Series, following last week's post, part 1 of 2 on measuring success . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor...
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Wed, Dec 16 2009 08:00AM
This is the 8 th post in the SEM Beginner Series, the first of a two-part discussion on measuring the success of your paid search campaigns. The SEM Beginner series of posts is intended for new search engine marketing professionals that are looking for...
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Wed, Nov 18 2009 08:00AM
This is the 5 th post in the SEM Beginner Series, following last week's post on dynamic text . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...
Filed under:
ctr,
optimization,
position,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:adCenter:Bidding Incremental,
bidding incremental,
analytics & research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:getting started,
sem beginner
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Wed, Oct 28 2009 10:41AM
This is the 2nd post in the SEM Beginner Series, the first introduced click-through rate (CTR). This series of posts is intended for those new to search engine marketing who are looking for some guidance to help identify, monitor and adjust the key performance...
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Mon, Oct 12 2009 12:26PM
Landing page relevancy is the degree to which your ads and keywords are related to the content contained on your landing page . High landing page relevancy is the goal; the more relevant your ads and keywords are to your content, the higher the likelihood...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
Filed under:
negative keywords,
features,
optimization,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
learning,
categories:advertisers:features,
categories:advertisers:learning,
bing,
adtech
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
Filed under:
keyword research,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:adCenter:Optimization,
targeting demographics,
targeting geographic,
engagement mapping,
nmalive,
new media age,
seo/ analytics
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...