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Tue, Jan 26 2010 01:56PM
This is the 11 th and final post in the SEM Beginner Series, a collection of posts intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key performance indicators (KPIs) that determine...
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...
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Mon, Apr 06 2009 04:00PM
This blog was written to advise advertisers of the best practices for deciding the why, what and how of re-structuring your adCenter campaigns. We hope this gives you the foundations for moving your campaigns into a more efficient structure leading to...
Filed under:
keyword research,
negative keywords,
dynamic text,
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Improve CTR,
Keyword Insertion
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Tue, Mar 24 2009 09:00AM
Despite the current economic conditions, pay-per-click (PPC) advertising continues to grow with new advertisers entering the market each day and current advertisers expanding their adCenter portfolios. In recent months, return on investment (ROI) and...
Filed under:
negative keywords,
match types,
optimization,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
targeting demographics,
targeting geographic,
copy best practice,
ad categories:advertisers:adcenter:targeting
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Mon, Mar 23 2009 08:00AM
Optimizing keywords are an essential part of Pay-Per Click Marketing that is sometimes overlooked when troubleshooting low Click through Rates (CTR) or high Cost per Clicks (CPC). Instead of researching keyword-match type performance, we are quick to...
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Thu, Mar 19 2009 08:00AM
Are you looking for ways to increase the possibility that a customer who is viewing your ad is also one who is interested in your product or service? Chances are pretty good that you are. If you haven’t already, you might want to explore the wonderful...
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Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization
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Tue, Feb 03 2009 01:19PM
Following up on Charles Thrasher's post on the Analytics blog, Search Marketing is Hard , here's a quick crash course in what to look for after running your performance reports in adCenter. If you're not confident in finding your way around...
Filed under:
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
targeting demographics,
ad categories:advertisers:adcenter:targeting
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Fri, Jan 23 2009 08:00AM
With the advent of the New Year and with Valentine’s Day around the corner, January and February see huge increases in searches related to dating and singles. If you manage campaigns for sites related to speed dating, online dating or helping singles...
Filed under:
keyword research,
negative keywords,
dynamic text,
match types,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
seasonal holiday tips,
targeting demographics
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Wed, Dec 03 2008 05:00PM
The credit crunch has led to increased uncertainty amongst finance advertisers, but it has also opened up opportunities. Finance Product Trends As the general public becomes more concerned with their financial security, adCenter accounts in the banking...
Filed under:
keyword research,
negative keywords,
dynamic text,
match types,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
seo/ analytics