-
Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
-
Mon, Oct 26 2009 08:00AM
As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your...
-
Wed, Oct 14 2009 08:00AM
The adCenter Desktop is a great campaign management application for both new and veteran adCenter users. The adCenter Desktop allows you to sync your adCenter online accounts, make edits offline and then upload your changes once your PC is back online...
-
Wed, Oct 07 2009 11:05AM
Like most single-income families who've had to do some belt tightening in recent months, I'd like to think I'm a fairly well-educated consumer when it comes to making decisions about purchases that fall outside the realm of every day necessities...
-
Mon, Oct 05 2009 08:00AM
While brainstorming possible topics for the blog, it ocurred to me that we've done several posts on Microsoft Advertising Intelligence , an indispensible tool for keyword expansion and monetization, but haven't paid a whole lot of attention to...
-
Fri, Oct 02 2009 08:00AM
September 2009 saw The Office for National Statistics (ONS) publish the latest UK employment figures, and they made for some very sobering reading. Unemployment hit a 14-year high of 2.47 million after a 210,000 rise in the three months to July. The number...
-
Fri, Sep 18 2009 01:49PM
This morning I checked in on my Facebook news feed and found a status update from a friend asking if it’s too early to start decorating her house for Halloween. Given the number of responders assuring her it’s not, it occurred to me that now...
-
Tue, Sep 01 2009 08:00AM
2009 has been a busy year on the Microsoft Advertising Community blog as well as at Microsoft. Microsoft Advertising has great resources for new and current advertisers who are advertising with adCenter. Today, I am sharing my personal collection of resourceful...
-
Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
-
Tue, Aug 18 2009 08:00AM
Since the depression of the recession descended on our lovely land, searching has inevitably changed. Inquiries for expensive luxury products have often been replaced with queries for good-value bargains. These trends can be seen across all areas of the...