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Mon, Jan 16 2012 09:46AM
When the shops opened in England right after Christmas I noticed chocolate bunnies and Easter eggs were for sale. Now whilst these bunnies seemed a bit eager to me, acting ahead of seasonality in search is a good idea. With roughly a month to go until...
Filed under:
optimization,
Valentines Day,
search engine marketing,
sem,
ppc,
sem best practices,
insights,
uk,
ppc tips,
msa smb,
optimisation
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Thu, Dec 22 2011 11:01AM
As the nights get longer and 2011 finally draws to an end, we can't help but sit and reflect over what was great, good and challenging over the 12 months. As the UK Search Account Services team prepares for the festive period we all agreed that it would...
Filed under:
tips,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
Improve CTR,
learning,
analytics & research,
categories:advertisers:analytics & research:reporting and optimization,
ppc,
categories:advertisers:analytics & research:tips and tricks,
categories:advertisers:analytics & research:pay per click,
insights,
trends,
uk,
retail,
ppc tips,
uk holiday prep,
finance,
ppc for smb,
vertical insights,
christmas
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Wed, Dec 07 2011 03:16AM
The question we probably hear the most from advertisers is 'Where is my ad?' and unfortunately there is no straight forward answer. Read on for some easy diagnostics and tips on how to find your ad: First of all it’s important you identify which...
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Mon, Nov 14 2011 03:35PM
The weather maybe so balmy that your priorities are towards the beach instead of Christmas but the weather should not be an excuse to let your eyes of the bauble. Have a look at our tips to make the most of your online Christmas 2012 and find out if the...
Filed under:
keyword research,
dynamic text,
tips,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Dynamic Text,
Keyword Insertion,
seasonal holiday tips,
search engine marketing,
sem,
bing holiday,
ppc,
sem best practices,
insights,
uk,
ppc tips,
us holiday prep,
uk holiday prep,
landing pages,
optimisation,
christmas,
uk christmas optimisation
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Fri, Jul 22 2011 07:23PM
Welcome to the ninth post of The World of Paid Search: A Step by Step Series . So far, we’ve furnished our imaginary business, Shah’s Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match...
Filed under:
tips,
LIve Search,
adCenter Help,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:Learning:Tips,
search engine marketing,
ppc,
insights,
ppc tips,
smb,
small business series,
pp,
small business smb,
ppc for smb
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Tue, Jul 12 2011 10:11PM
Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate...
Filed under:
tips,
ads,
Categories:Advertisers:Learning:Getting Started,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Dynamic Text,
categories:advertisers:learning,
ppc,
categories:advertisers:analytics & research:tips and tricks,
insights,
ppc tips,
smb,
small business series,
writing,
small business smb,
ppc for smb
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Mon, May 23 2011 09:15AM
This year was the first time I attended the SMX London event and I was very impressed with the number of attendees coming from all over Europe. It’s one of those conferences where every speaker is expected to innovate by providing examples and research...
Filed under:
Microsoft speakers,
conference,
marketing,
bing,
ppc,
insights,
smx,
integrated marketing,
search,
bing search,
smx advanced london,
smx london 2011,
smx london,
smx blog,
social and search
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Wed, Mar 16 2011 03:11PM
And so to 2011: the year of the rabbit, the year when London is desperately trying to prepare for the Olympics, and the year when mobile phones are taking over the world. It seems everywhere you go now people are “tweeting” of “liking”...
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Wed, Feb 23 2011 02:58PM
This morning I went to a brilliant SES session by Guy Levine (@guylevine from www.returnondigital.com ). Aiming to 'make PPC as sexy as possible', he covered all the basics of paid search, plus a few added extras, and generally left the audience...
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Tue, Sep 21 2010 09:00AM
Wow, what a year it’s been for UK travel client! There have been quite a few distractions starting with Mother Nature hitting the UK with a snow blizzard that wouldn’t have looked out of place in Narnia. Then in May, half the world was shut...